What does “wrinkle resistant” mean?

When shopping for custom logo embroidered button down shirts, you will undoubtedly see the term “wrinkle resistant” attached to many different styles.  The number of “easy-care” button down shirts and their popularity as logo embroidered shirts has grown significantly over the last few years.

In fact, we at Thread Logic sell more easy-care type shirts for logo embroidery than just about any other material.  Even when looking in my own closet, it is the thing I purchase.  I can’t remember the last time I bought a shirt that required ironing.

There are some alternative terms to wrinkle resistant used in the marketplace today.  They include wash and wear, no-iron, durable press, permanent press and easy care, but they call basically mean the same thing.

So what does “wrinkle resistant” mean?

In very simple terms, it means you no longer have to iron your button down shirts in order for them to look good when you put them on.

button-down-S608-sIn order to achieve a wrinkle resistant characteristic, the fabric has been chemically processed to resist wrinkles and hold its shape.  This treatment has a lasting effect on the fabric.

The process to create wrinkle resistant fabrics was invented in the 1940’s and was primarily known as “permanent press” for decades.  The acceptance of permanent press was not very good through the 1970’s and 1980’s.  Many people liked the idea of not having to iron their shirts, but the execution of the science on the fabric was not yet perfected.

But clothing manufacturers persisted and significant advancements were made in the 1990’s that now give us these easy to care for shirts.

Today wrinkle resistant dress shirts are great looking and perform better than their older variations. In the past, wrinkle resistant shirts would save you time ironing after every wash, but they still needed to be ironed once in a while in order to keep the wrinkle resistant characteristics.

8970But today wrinkle resistant shirts can be pulled directly from the dryer and worn without worry. On top of not having to be ironed, modern wrinkle resistant shirts can be worn all day without showing signs of creases.

Wrinkle Resistant dress shirts also come in a wide variety of different fabrics. It is true that in the past, many were made of polyester or other synthetic fabrics, but modern wrinkle resistant shirts can be made of cotton, polyester and even cotton-poly blends.  This means that when you purchase wrinkle-resistant button down shirts, they will look just as natural as your traditional cotton button down shirts.

The best performing wrinkle resistant shirts are polyester or a cotton/poly blend.

When you are looking for the perfect button down shirt to customize with your company’s logo, think of the added convenience and time saved you’ll get with wrinkle resistant dress shirts.

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Taglines can be embroidered in different shirt locations

One of the biggest challenges we face at Thread Logic when working to embroider a logo onto a polo shirt, cap or other piece of apparel is the fact that embroidery has its limitations.  The physics of embroidery sometimes get in the way of being able to recreate a graphic logo or other elements in embroidery.  In other words, putting thread on material is different from ink on paper.

The physics of embroidery are what create those limitations.  Thread is 3-dimensional; it has height, width and depth.  Because of that, it cannot be made smaller than it already is.  Contrast that with a droplet of ink, which is really only two-dimensional and can be made to represent something really small.

One of the challenges created by this fact is small text.  Many companies use taglines in their logos.  Taglines are created using text that is usually very small in size.  Therein lays the problem for embroidery.  Small text generally doesn’t embroider cleanly.

However, some taglines are a very important part of some logos and brands.  So what do we do?  Well, there are several options.  Sometimes there is room enough to make text bigger and therefore embroider cleanly.  Sometimes the text can be made bigger and then stacked on top of each. Sometimes the only option to eliminate the tagline altogether.

If neither of those options is available, the next best thing is to embroider that tagline in another location on the shirt.  That provides more flexibility and room to work with so the text can be made bigger without overpowering the logo.

One of the best locations to put that tagline is on the left sleeve of a shirt.  We really like this location because it puts the tagline very close to the logo that is embroidered on the left chest-thereby creating an association with the logo and the brand.  It is also a very visible location so other people can see it.

Another popular location is the back yoke of a shirt or jacket.  The yoke is that area just below the collar on the back.  It is not a visible as a sleeve location, but it is still on the shirt.  This area works really well if the wearer is in a situation where the back yoke will be seen a great deal like a show floor or a trade show.

Less popular locations include the right sleeve, right chest or even the cuff of a long sleeve button down shirt.

One downside is that is does cost more to add that additional location of embroidery-generally only a few dollars per shirt.  But for many customers, that is a better option that removing the tagline altogether.

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I need two logos embroidered on a shirt

Sometimes one logo is not enough.  Sometimes you need another logo embroidered onto a polo shirt or a button down shirt, sweatshirt or jacket. Can that be done?  Absolutely.  What does it cost?  It depends.

All of the prices on the Thread Logic website include the embroidery of a logo in one location.  The additional cost to embroider a second logo or other relevant information is an additional cost.

A second location of embroidery on a shirt can be used in a number of situations.  Sometimes that second embroidered logo is a specific product brand, or a corporate parent logo.  It can also be a marketing association or co-op marketing association where both companies would benefit from having that second image embroidered on a shirt.

Or a second location of embroidery could be relevant information like a tag line or url address.

Here at Thread Logic, the prices posted on our website include the embroidery of your logo.  That cost is included into the price of the shirt-pretty simple concept.  The second embroidered logo or second location of embroidery does cost extra.

The cost to embroider an additional logo is based on the quantity of shirts you order.  In smaller quantities, less than 50 pieces, the cost embroider a second logo is $5 per shirt.  As the quantity goes up the costs go down.

Something else to consider in that cost decision is the process of setting up that logo for embroidery.   At Thread Logic, our basic logo set-up charge is $40.  However we waive that cost with every $300 of merchandise in an order.  For example, if you have a $600, we would waive the set-up cost of 2 logos.  That is flat fee and not one dictated by number of stitches or number of colors in the logo.

If that location is just text in a block font, there is no set-up cost.

As you can see, the cost to embroider another logo onto a shirt is very reasonable and something you might consider next time you are ordering logo embroidered apparel for your company.





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What does your “About Us” say about you?

Earlier in my career, I worked for a small community bank as a personal banker and loan officer.  As you can imagine, we had a lot of small businesses that banked with us.  It was always interesting to talk to these business owners and hear their stories about what brought them into business ownership and what they did to succeed.

Now as a business owner, I am still interested in the people and stories behind companies.

When I visit the website of a company I am not familiar with, I often find myself looking for and going to the About Us page to find out more about the company.

When I visit the About Us page, I hope to find out more about the people behind the company.  I expect to see a profile of the owner/owners or principle individuals.  I want to know who they are.  What is their background?  What is their story?  How did they get into business?  What awards have they won?

That’s what we did on the About Us page on the Thread Logic website.

Granted, the larger the company, the more difficult it is to tell the owner’s story and provide the background of the principles.  But for many smaller companies, this is the kind of information that can set them apart from their bigger rivals and give them a competitive advantage.

One of my real frustrations is going to the About Us page of a website and not finding out anything about the company or the people behind it.  In many of those cases, the About Us page is occupied with what I call, “filler content”.  And when I say filler content, it is usually “worthless filler content.”

One of the most popular pieces of “filler content” that is often found on that page is the company mission statement.  Seriously, that’s all you have to tell us about your company is a mission statement?  I don’t care about your mission statement.  It might mean something to you internally, but it means nothing to me as a potential customer.

I was just on another company website’s About Us page and it was filled with content about the services they offer.  Okay, I can see where someone might think that makes some sense.  But I would argue that kind of information, while important, belongs on another page like Services or Products, not About Us.

In my view, the About Us page of the website is your opportunity to tell the world about you and the people in your company.  After all, that is what makes your company unique.

Here’s the other side of it.  If I don’t find any useful information on the About Us page, it raises a red flag for me about the company.  I start to ask what is it they don’t want us to know.  Are they so uninteresting they can’t come up with anything to share?  If that’s the case, maybe I don’t want to do business with them.

So please, take a look at the About Us page on your website.  Don’t cast it off as something unimportant that no one visits.  People do go there.  People read that information. They want to find out more.  Give it to them.  Give them more reasons to do business with you.

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What’s are the differences in fabric for dress shirts?

Shopping for a dress or buttoned down shirt that can be embroidered with your logo can be a daunting task.  There is so much to consider.  There are colors, feature like easy care, wrinkle resistant, stain resistant, collar types, etc. would make anyone confused.  But then there is the fabric to consider.

The fabric discussion alone is enough to put most people in a tailspin.  The fabric you choose can make the difference between a good shirt choice and a not so good shirt choice.  So that’s why we put together this easy to understand information on fabric types.

It should help you choose the right fabric for your logo embroidered shirt.



Broadcloth: very similar to poplin–is a tightly woven fabric with a very simple over-under weave and slight sheen, which makes it very dressy. Broadcloths are great for guys looking for as little texture as possible. They are generally a thinner, lighter fabric. (608)



Chambray: Chambray is a plain weave fabric.  That means it has a similar construction to broadcloth, though it is generally made with heavier yarns for a rugged, blue-collar workwear appeal. Generally there will be white threads running in the weft/width direction such that the fabric has an inconsistent color to it.  A chambray is generally heavier and more appropriate for casual wear than dress.



Denim: We all know denim as the fabric of our jeans.  But construction wise, denim is a twill fabric.  A sturdy, possibly coarser twill.  For the most part thought, you’re mostly going to find much softer, lighter versions of the fabric then what your jeans are made of.   (SP10)



Dobby:  Dobby (which is very similar to Jacquard, although technically different) can vary widely. Some versions are quite similar to broadcloth in terms of thickness and weight, while others can be thicker or woven to almost look like twill. Many dobby fabrics have stripes woven into them, although some are solid colors. The solid colors tend to have a faint stripe or dotted patterns woven in the same color as the base cloth.

End-on-End:  End-on-end broadcloths are a very popular type of dress shirt fabric with a distinct contrast coloring. Woven with colored thread in the warp and white thread in the weft, it looks like a true solid from a distance, but has more texture when seen from up close. Typically a lighter weight fabric, it’s a great choice for those living in warmer climates.



Oxford:  Oxford is very similar to pinpoint oxford, except it uses a slightly heavier thread and looser weave. It has a slightly rougher texture but is more durable than most fabrics. A symmetrical basket weave where one yarn may cross two yarns. Oxford cloth has recently become quite popular used in casual button down oxford shirts. (8970)


Pinpoint Oxford

Pinpoint Oxford: Pinpoint (also referred to as pinpoint oxford) has the same weave as oxford cloth, although it uses a finer yarn and tighter weave. It is more formal than oxford cloth, but less formal than broadcloth. Pinpoint fabrics are generally not transparent and are slightly heavier and thicker than broadcloths. Because of their heavier construction, pinpoints are fairly durable fabrics. A great choice for business shirts. (RH24)



Nailhead Woven: Consists of a solid background and color with little pinheads’ (or small nailheads) of fabric spaced at regular (and very small) intervals. The effect of this pattern is that the background color tends to overshadow the nailhead pattern.  (RH37)


Royal Oxford

Royal Oxford:  Royal Oxford is what we call a “pretty fabric”. Although the name is similar, it is not at all similar to pinpoint oxford or oxford cloth. It is a dressy fabric with a distinctive shine and texture. With a more prominent weave than broadcloth or pinpoint, it’s ideal for those interested in a dress or formal shirt with visible texture. (MCW09316)



Twill: Definitely one of our favorites, twill could be the perfect dress shirt fabric. Twill is easily recognizable because it will show diagonal lines or texture. It is generally slightly shiny. Because of the diagonal texture twill is a bit softer than broadcloth and will drape more easily. Twill won’t give you the same “crisp” look that freshly pressed broadcloth can, but it’s relatively easy to iron and resistant to wrinkles.

Poplin: Poplin is so similar to Broadcloth that we decided not to distinguish between the two in our fabric descriptions.  For all practical purposes you can equate the two.  They are both a plain weave fabric that is going to be quite thin, smooth and flat.  The amount of shine on a poplin can vary from fabric to fabric.  That said, technically Poplin is different than Broadcloth in that Poplins can have different weight yarns in the warp and weft while broadcloths will have a symmetrical construction.

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What if I need a name embroidered onto a shirt?

Sometimes an embroidered logo is not enough a logo polo shirt or logo button down shirt.  Sometimes you need more on your polo shirt, sweatshirt or jacket than just a logo.  Some situations call for personalization like a name to also be embroidered onto a shirt.

Can we do that?  Sure.

Adding a name is a great way to identify someone who works for your company.  It provides a customer with piece of mind by giving them the name of a person they are dealing with.  Embroidering a name onto a shirt is sometimes a good replacement for a name tag.

Adding a name to a custom logo embroidered shirt is possible and something we do all the time for customers.

The cost to add a name to a logo embroidered shirt depends on the quantity of shirts in the order.  All of the prices on our website, Thread Logic, include the embroidery of the logo on an item.  To add some personalization, the cost starts at $5 per shirt.

We recommend putting names on the right side of a logo embroidered polo shirt or jacket.  The right side is the more traditional side for good reason.  It creates a separation from the logo, it is easy to read and it is the side of the shirt that becomes visible when shaking another person’s hand.

We use two basic font styles for embroidered names; a simple block font and a simple script font.  The block font works well because it can be easily read from a distance.  In addition, a block font will not compete visually with an embroidered logo.

Names samples_Proof

The script font works well when you want to add a little style to the embroidered name. A script font looks almost like a signature and adds visual interest to the personalization.

Either font you choose will look great, give you some personalization on your shirt and identify you and your employees to your customers.

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Is embroidered logo apparel advertising?

l420-polo-shirtMany people seem to think that wearing or purchasing some kind of logo embroidered apparel like a polo shirt, cap or jacket is advertising for that company.  That idea stands to reason.

Some believe any exposure of a logo or brand to others is a form of advertising for that company.  In a very simplistic way that is true.  But if you look at the definition of advertising, is wearing logo embroidered apparel really advertising?

Advertising, by definition, is to “describe or draw attention to (a product, service, or event) in a public medium in order to promote sales or attendance.”  If one only looks at the first part of that definition, the answer to the question would be, “Yes.”   But take a look at the last 5 words, in that definition- “to promote sales or attendance.”

If advertising is meant “to promote sales or attendance” that means advertising has a specific call to action in the message or advertisement.  The advertiser is encouraging the public to make a purchase, visit a website or store, call today, etc.  Advertising wants and demands someone to do something.

When was the last time you saw a custom logo embroidered polo shirt that said, “Call today and save 30%!” embroidered on the left chest?  That is a call to action that  fits into the definition of advertising. Even placing a phone number under a logo would suggest a call to action and be considered advertising.

When you think of something as advertising, it demands that you apply certain conditions or expectations.  You expect to be able to calculate a return and thereby justify the expense. For example, you expect some level of return on the investment.  You expect to make a sale.

When viewed in that context, calculating a return on investment can be nearly impossible.

k420So if logo embroidered apparel is not advertising, what is it?

The real purpose of logo embroidered apparel is that of branding.  Branding is defined as the process of building awareness for a company, organization or product.

One of the outcomes of branding is to create a top-of-mind awareness of a product, service or company.  The idea is that when a potential customer needs that product or service, they will think first of that specific company.  Staying top-of-mind is important so when the time comes to make a purchase decision, the potential customer thinks first of that company.

So the answer to the question “Is embroidered logo apparel advertising” is really “yes and no”.  In a very simplistic definition of advertising the answer is yes.  But really, wearing logo embroidered apparel is not advertising it is about brand building.

So don’t make the mistake in thinking that wearing custom logo embroidered apparel is going to drive a specific and calculable return on investment.  And it shouldn’t.  However, you can expect many other things including better top-of-mind awareness, as well as a building of brand and reputation in the mind of potential customers.

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