What does your “About Us” say about you?

Earlier in my career, I worked for a small community bank as a personal banker and loan officer.  As you can imagine, we had a lot of small businesses that banked with us.  It was always interesting to talk to these business owners and hear their stories about what brought them into business ownership and what they did to succeed.

Now as a business owner, I am still interested in the people and stories behind companies.

When I visit the website of a company I am not familiar with, I often find myself looking for and going to the About Us page to find out more about the company.

When I visit the About Us page, I hope to find out more about the people behind the company.  I expect to see a profile of the owner/owners or principle individuals.  I want to know who they are.  What is their background?  What is their story?  How did they get into business?  What awards have they won?

That’s what we did on the About Us page on the Thread Logic website.

Granted, the larger the company, the more difficult it is to tell the owner’s story and provide the background of the principles.  But for many smaller companies, this is the kind of information that can set them apart from their bigger rivals and give them a competitive advantage.

One of my real frustrations is going to the About Us page of a website and not finding out anything about the company or the people behind it.  In many of those cases, the About Us page is occupied with what I call, “filler content”.  And when I say filler content, it is usually “worthless filler content.”

One of the most popular pieces of “filler content” that is often found on that page is the company mission statement.  Seriously, that’s all you have to tell us about your company is a mission statement?  I don’t care about your mission statement.  It might mean something to you internally, but it means nothing to me as a potential customer.

I was just on another company website’s About Us page and it was filled with content about the services they offer.  Okay, I can see where someone might think that makes some sense.  But I would argue that kind of information, while important, belongs on another page like Services or Products, not About Us.

In my view, the About Us page of the website is your opportunity to tell the world about you and the people in your company.  After all, that is what makes your company unique.

Here’s the other side of it.  If I don’t find any useful information on the About Us page, it raises a red flag for me about the company.  I start to ask what is it they don’t want us to know.  Are they so uninteresting they can’t come up with anything to share?  If that’s the case, maybe I don’t want to do business with them.

So please, take a look at the About Us page on your website.  Don’t cast it off as something unimportant that no one visits.  People do go there.  People read that information. They want to find out more.  Give it to them.  Give them more reasons to do business with you.

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What if I need a name embroidered onto a shirt?

Sometimes an embroidered logo is not enough a logo polo shirt or logo button down shirt.  Sometimes you need more on your polo shirt, sweatshirt or jacket than just a logo.  Some situations call for personalization like a name to also be embroidered onto a shirt.

Can we do that?  Sure.

Adding a name is a great way to identify someone who works for your company.  It provides a customer with piece of mind by giving them the name of a person they are dealing with.  Embroidering a name onto a shirt is sometimes a good replacement for a name tag.

Adding a name to a custom logo embroidered shirt is possible and something we do all the time for customers.

The cost to add a name to a logo embroidered shirt depends on the quantity of shirts in the order.  All of the prices on our website, Thread Logic, include the embroidery of the logo on an item.  To add some personalization, the cost starts at $5 per shirt.

We recommend putting names on the right side of a logo embroidered polo shirt or jacket.  The right side is the more traditional side for good reason.  It creates a separation from the logo, it is easy to read and it is the side of the shirt that becomes visible when shaking another person’s hand.

We use two basic font styles for embroidered names; a simple block font and a simple script font.  The block font works well because it can be easily read from a distance.  In addition, a block font will not compete visually with an embroidered logo.

Names samples_Proof

The script font works well when you want to add a little style to the embroidered name. A script font looks almost like a signature and adds visual interest to the personalization.

Either font you choose will look great, give you some personalization on your shirt and identify you and your employees to your customers.

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Is embroidered logo apparel advertising?

l420-polo-shirtMany people seem to think that wearing or purchasing some kind of logo embroidered apparel like a polo shirt, cap or jacket is advertising for that company.  That idea stands to reason.

Some believe any exposure of a logo or brand to others is a form of advertising for that company.  In a very simplistic way that is true.  But if you look at the definition of advertising, is wearing logo embroidered apparel really advertising?

Advertising, by definition, is to “describe or draw attention to (a product, service, or event) in a public medium in order to promote sales or attendance.”  If one only looks at the first part of that definition, the answer to the question would be, “Yes.”   But take a look at the last 5 words, in that definition- “to promote sales or attendance.”

If advertising is meant “to promote sales or attendance” that means advertising has a specific call to action in the message or advertisement.  The advertiser is encouraging the public to make a purchase, visit a website or store, call today, etc.  Advertising wants and demands someone to do something.

When was the last time you saw a custom logo embroidered polo shirt that said, “Call today and save 30%!” embroidered on the left chest?  That is a call to action that  fits into the definition of advertising. Even placing a phone number under a logo would suggest a call to action and be considered advertising.

When you think of something as advertising, it demands that you apply certain conditions or expectations.  You expect to be able to calculate a return and thereby justify the expense. For example, you expect some level of return on the investment.  You expect to make a sale.

When viewed in that context, calculating a return on investment can be nearly impossible.

k420So if logo embroidered apparel is not advertising, what is it?

The real purpose of logo embroidered apparel is that of branding.  Branding is defined as the process of building awareness for a company, organization or product.

One of the outcomes of branding is to create a top-of-mind awareness of a product, service or company.  The idea is that when a potential customer needs that product or service, they will think first of that specific company.  Staying top-of-mind is important so when the time comes to make a purchase decision, the potential customer thinks first of that company.

So the answer to the question “Is embroidered logo apparel advertising” is really “yes and no”.  In a very simplistic definition of advertising the answer is yes.  But really, wearing logo embroidered apparel is not advertising it is about brand building.

So don’t make the mistake in thinking that wearing custom logo embroidered apparel is going to drive a specific and calculable return on investment.  And it shouldn’t.  However, you can expect many other things including better top-of-mind awareness, as well as a building of brand and reputation in the mind of potential customers.

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New NIKE golf shirts add POP to your embroidered logo

When it comes to custom logo embroidered polo shirts, at Thread Logic, we sell a ton a NIKE golf shirts styles every year-and for good reason.

For decades, NIKE has built their brand on aggressive, trend-setting styles and top of the line performance.  They are the world leader in bringing technology to apparel.  Combining a legacy of innovative thinking with high performance design is at the heart of these new styles for 2014.

The words that best describe some of the new styles from NIKE are “Color Pop”.  These styles break up the monotony with bold pops of color and graphics.  Add your embroidered logo to any of these and ensure you make a memorable statement where you go or play.


Dri-Fit Graphic Polo (527807)

Get noticed.  Bold heat transfer graphics on the shoulders and Dri-Fit moisture management technology make this polo a sporty, high performer.  The great polo shirt comes in three different color combinations that will work great with just about any embroidered company logo.

polo-shirt-632418-lDri-Fit Engineered Mesh Polo (632418)

Built for lasting comfort through any day you can throw at it.  This modern style has contrasting mesh panels on the sides, shoulders and yoke for stretchable, breathable performance.  Combine your company logo in a color that matches the mesh panel color and stand out from your competition.

polo-shirts-527806-lDri-Fit Sport Colorblock Polo (527806)

Colorblocking on the chest challenges the traditional polo.  It also makes a great palette in which to embroider your company logo.  There is no other polo on the market that looks like this.  Four different color combinations let you choose your impact from subtle to bold.

402394-polo-shirtDri-Fit Shoulder Stripe (402394)

Achieve superior performance in this polo crafted with Dri-Fit moisture management technology.  Distinct shoulder stripes offer visual impact.  An all-white logo will really pop on these colors.  Five bold colors mean you will look great sporting your embroidered logo.

polo-shirt-474237-lDri-Fit N98 Polo (474237)

Enjoy undeniable style and performance in a true classic: the N98.  With contrasting striping along the shoulders and sleeves-and Dri-Fit moisture management technology-this modern polo is street or course ready.  FORE!

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More logo embroidered apparel available in tall sizes

It never fails, you are charged with purchasing custom logo embroidered shirts for your company. A quick survey of the group reveals that Joe in IT needs a tall size. So you think, “No big deal, there should be plenty of styles available in tall sizes that can be embroidered with our logo.”

Then you go do some research and find out that is really not the case. The number of styles and the variety of colors offered in tall sizes used to be fairly limited. How disappointing.

Well, now all of that has changed.

Clothing manufacturers have come to realize that tall guys want logo embroidered apparel that will fit them and that they are comfortable wearing.

The manufacturers also came to the realization that tall men want to wear more colors than just the standard black, navy and white that had been available in the past.

This fall, Thread Logic added new sections specifically for tall sizes in almost all categories. In addition the number of colors now available in tall sizes has increased significantly.

For items like golf shirts, t-shirts and button down shirts that are short sleeved, the body of the shirt has been extended. In most cases, that extension is about 2 inches.

For things items with long sleeves like button downs, jackets, polos and sweatshirts, both the body length and the sleeve length have been extended.

In the past, we had only two styles of golf polo shirts that were available in tall sizes. Now we have over 20 to choose from. Everything from long sleeve, rapid dry and color block styles are now available in tall sizes. See them here.

The same is true for button downs. Just a few months ago we offered only 3 different styles in tall sizes and those had very limited color options. Now we offer 15 different styles and dozens of different color options. See them here.

When it came to logo embroidered jackets, the selection wasn’t very good. Now we have a dozen tall sizes in nearly every category from lightweight to heavyweight and soft shells.  Find them here.

Polar fleece and sweatshirts now also come in tall sizes. Full zip, quarter zip, hooded, crew neck, there are all available now in tall.  Click here for polar fleece and here for sweatshirts.

And yes, even t-shirts now come in tall sizes. Check them out here.

These offerings all represent our effort to bring our customers more styles, more colors and more choices when it comes of their custom logo embroidered apparel. If you find yourself

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Buying unisex size polo shirts for women

In the “old days” of custom logo embroidered apparel, women found it difficult to find polo shirts and other items made specifically for their body shapes.  At the time, it was mostly men who wore logo apparel, so the manufacturers made styles mostly for men.

In those cases, women had little choice but to wear men’s sizes and styles.  Most of them didn’t like it, but put up with it because there was little else they could do if they wanted logo embroidered apparel.

Fast forward to today and thankfully that has all changed.  Now a vast majority of shirts and apparel on the market are made with companion styles for both men and women.

However, there are still styles, mostly at the value end of the market, that only come in men’s or unisex sizes.  In those cases, it can be tricky for a woman to get a shirt that is the right size.

Tpolo-shirts-3800-royal-lhis polo shirt is one of those examples.  It comes only in a unisex size.  There is nothing wrong with the quality or style. It just does not come in a women’s style or cut.  Depending on your need, this could be a great solution.

Unisex sizes-styles made for both men and women-are cut differently and will not be as form fitting.  Truth be told, they are cut more for a man’s figure than they are a women’s.  That does not mean they won’t look good on a women, but they probably won’t look great either.

So it begs the question, is there a good rule of thumb for women buying a unisex shirt to find the right fit.  Yes, there is.

Basic rule of thumb is to purchase one size smaller.  For example if you were a large size in a women’s style, purchase a medium in a unisex size.  If you were a small in a women’s size, get an extra small in a unisex.

Thankfully, the days of women having to put up with unisex styles are a thing of the past.

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