What does “wrinkle resistant” mean?

When shopping for custom logo embroidered button down shirts, you will undoubtedly see the term “wrinkle resistant” attached to many different styles.  The number of “easy-care” button down shirts and their popularity as logo embroidered shirts has grown significantly over the last few years.

In fact, we at Thread Logic sell more easy-care type shirts for logo embroidery than just about any other material.  Even when looking in my own closet, it is the thing I purchase.  I can’t remember the last time I bought a shirt that required ironing.

There are some alternative terms to wrinkle resistant used in the marketplace today.  They include wash and wear, no-iron, durable press, permanent press and easy care, but they call basically mean the same thing.

So what does “wrinkle resistant” mean?

In very simple terms, it means you no longer have to iron your button down shirts in order for them to look good when you put them on.

button-down-S608-sIn order to achieve a wrinkle resistant characteristic, the fabric has been chemically processed to resist wrinkles and hold its shape.  This treatment has a lasting effect on the fabric.

The process to create wrinkle resistant fabrics was invented in the 1940’s and was primarily known as “permanent press” for decades.  The acceptance of permanent press was not very good through the 1970’s and 1980’s.  Many people liked the idea of not having to iron their shirts, but the execution of the science on the fabric was not yet perfected.

But clothing manufacturers persisted and significant advancements were made in the 1990’s that now give us these easy to care for shirts.

Today wrinkle resistant dress shirts are great looking and perform better than their older variations. In the past, wrinkle resistant shirts would save you time ironing after every wash, but they still needed to be ironed once in a while in order to keep the wrinkle resistant characteristics.

8970But today wrinkle resistant shirts can be pulled directly from the dryer and worn without worry. On top of not having to be ironed, modern wrinkle resistant shirts can be worn all day without showing signs of creases.

Wrinkle Resistant dress shirts also come in a wide variety of different fabrics. It is true that in the past, many were made of polyester or other synthetic fabrics, but modern wrinkle resistant shirts can be made of cotton, polyester and even cotton-poly blends.  This means that when you purchase wrinkle-resistant button down shirts, they will look just as natural as your traditional cotton button down shirts.

The best performing wrinkle resistant shirts are polyester or a cotton/poly blend.

When you are looking for the perfect button down shirt to customize with your company’s logo, think of the added convenience and time saved you’ll get with wrinkle resistant dress shirts.

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