Your logo is your company’s signature. It is one of the most important elements in building your company’s brand image. Therefore, it is very important to consistently use your logo in different mediums whether it is embroidery, signage or advertertisng. If you don’t it can lessen the effect of your marketing efforts.
Most logos consist of three basic elements: graphic, text and color. When we are creating custom logo embroidered apparel, it is important for us that we recreate all three elements in embroidery as they were meant to appear.
One of the most important elements of any logo is color. Color is used in many different ways and for many different reasons by logo designers. It is important to remain as true as possible to logo colors when recreating a logo in embroidery. That’s why we will often ask if a customer can provide the PMS colors of the logo for us so we can match the colors correctly.
PMS actually means Pantone Color Matching System. The Pantone Color Matching System is largely a standardized color reproduction system. By standardizing the colors, different manufacturers in different locations can all refer to the Pantone system to make sure colors match without direct contact with one another.
Many companies use PMS colors to make sure their logo is reproduced in exactly the same colors whenever it is used. So the question gets asked often “Can you match the PMS colors in my logo?
As with most questions, the answer is long and more complicated than the question. The basic answer is “Yes-most of the time.”
You see, Pantone currently has 1114 different spot colors it publishes in the PMS guide book. And in fact, that number grows every year as new colors and shades are added. In terms of the thread colors, there are only a few hundred different colors available from thread manufacturers. As I often tell customers, there are more PMS colors than there are thread colors.
If we can’t find an exact match to the PMS color with a thread color, we can generally get really close. So close as a matter of fact, that is can be really hard to tell if the color is different at all.
So unless you are using a very unique shade, there is a matching thread color to your PMS color that we can use in embroidery. And therefore help you support your brand.