One of the biggest challenges we face when working to embroider a logo onto a polo shirt, cap or other piece of apparel is the fact that embroidery has its limitations. The physics of embroidery sometimes get in the way of being able to recreate a graphic logo in embroidery.
When compared to printing a logo on a piece of paper, which is what most people know, or even just having it on your computer screen, putting an embroidered logo onto a piece of material is a much more complicated process.
One of things that can complicate the process that many people don’t always think about is the color of the shirt, cap or jacket that the logo will be embroidered onto. At Thread Logic, we always have to think about what color the logo is going onto to make sure the embroidery achieves the desired result.
We are all used to seeing logos on white paper or a white background on the computer screen. But rarely do we embroider onto white material. Let’s face it, not many people wear white. That means the logo is going to be embroidered on a background color that may not work in some way with the colors of the logo.
So that usually means we have to change some colors in the logo to make sure it works well on the shirt being purchased.
Sometimes that is very simple. For example if we are working with a black polo shirt and logo with black text in it. Easy, change the text to white and we are set to go.
Sometimes it is more complicated.
There are times in fact when we have to change the colors a number of times for a particular order based on all the shirt colors in the order.
Some companies have very strict rules about changing colors for their logo. Other companies are more relaxed about it. Either way, our goal is to keep the integrity of the image and the brand when making a color change. We never want to change the look or the feel of the logo with a color change.
Customers often ask if there is a charge for making these color changes. There is not for us. It is something that is relatively easy for us to do and charging for it seems a little over the top.