“What color shirts should we get?” Part 2

There was an outstanding response to my blog entry from last week.  So I thought I would follow up with some information that I didn’t include last week.  Pretty interesting stuff.  It certainly makes you think twice about the color choices you make.

Can color improve performance?

A 2009 University of British Columbia study compared the effect of red and blue on peoples’ ability to do detail-oriented tasks.  Participants were assigned a computer monitor with a red or blue background and then given a variety of tasks to complete.

Red improved outcomes for tasks that required focus and vigilance.  Blue improved performance for creative tasks. 

How might this affect your choice of apparel for a work environment or promotional campaign? Consider whether the job requires creativity or accuracy.

A team of quality-control personnel might be best attired in red garments, creating an environment of red around the work area.  Blue garments and work environment might be best for a small marketing or ad agency.

Warm and Cool Effects

When evaluating how a color will alter the effectiveness of your apparel selection, first consider whether the color is warm (red, yellow, and orange) or cool (blue, green and violet).  Here are some common associations and effects attributed to each side of the color spectrum.

WARM: advance, vibrant, stimulate, passion, aggression

COOL: recede, subdued, soothe, purpose, stability

So what does that mean?  If you are working in industries where you want to project a sense of stability and purpose, such as insurance, education, financial, government and health care, you might choose cool colors to help support your business and brand.

If you work in an industry that seeks to ignite passion and stimulate the senses in people, you might choose warm colors.  Those industries might include technology, personal care products, entertainment, sports or media.

Got the Munchies? Wear Blue

Blue suppresses appetite.  Weight-loss plans even suggest dining in a blue room or placing food on a blue plate.

Restaurants, therefore may want to avoid blue uniforms for their wait staff or interior design.  Instead, they might consider uniforms in a warm stimulating color.  Orange, for example, is believed to boost an appetite.  Perhaps that is why the Wheaties box is so bright!

Clearly, I don’t wear enough blue!

This entry was posted in Uncategorized and tagged , , , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s