Material Weight Does Not Equal Quality

It is one of the most common assumptions we see customers make when evaluating the quality of a shirt for logo embroidery.  They use the weight of the material as the sole measuring stick.  The assumption is, “The heavier the material, the better the quality.”

That assumption is very easy to understand.  In our society, we percieve anything that is “lighter” has been compromised in order to achieve a lighter weight.  And the compromise made to get to the lighter weight is quality.

Light beer is a great example.  Many people assume a light beer doesn’t taste as good as a regular beer because it has been compromised to achieve the “light beer” label.

In the descriptions of each shirt on our website we list the material weight used in the construction of the shirt.  Most polo shirts are between 3.5 and 7.0 ounces.  Don’t assume for a minute the 7.0 oz shirt is a better quality than the 3.5 oz shirt.

That is like trying to compare apples to oranges.

The only thing the weight of the material represents is the weight of the material, nothing more.

A 7.0 oz shirt is heavier than a 5.0 oz shirt.  That’s it.

So how do customers judge quality if they cannot look at the shirt up close, feel the material and evaluate the construction and features? Good question.

The best way to judge quality is by price.  The old saying, “You get what you pay for” is especially true in the embroidered logo apparel market.

Quality shirts use better material, more solid construction and have more features built into them.  Those characteristics equate to more time and effort to manufacture and that means more cost.

If you are comparing two 7.0 oz pique polo shirts and one is priced at $14 and the other is priced at $18, it is a good bet that the $18 shirt is of a higher quality.

The bottom line is, you can get a 7.0 oz (heavyweight) polo shirt that is made of substandard material and construction.  But the best way to judge quality in a shirt is not by weight but by price.

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2 Responses to Material Weight Does Not Equal Quality

  1. Thank you for the insightful apparel article on weight vs price.

    Question: Does embroidery work better on lighter or heavy weight fabric? Or are some fabrics themselves better for embroidery? I assume you have selected apparel for your online store that are good for embroidery.

    • threadlogic says:

      Michele, thanks for your question. Weight plays a small role in the quality of the embroidery. We adjust the embroidery process based on the weight of the material. But you are correct, we only offer products on our site that will embroider well.

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