4 reasons to use logo embroidered polo shirts to promote your company

Without question, the custom logo embroidered polo shirt is one of the most common pieces of logo apparel worn by people who wish to promote a company or organization.  There are certainly other pieces of apparel and items that can be used for custom logo embroidery.  But embroidered polo shirts are by far and away the most popular.

k800What is it that make the logo embroidered polo shirt so common and universal?

We think there are four basic reasons for this fact:

First of all, polo or golf shirts are universal.  Everyone wears them.  We all of have a number of them in our closet.  Custom logo embroidered polo shirts look good both on men and women.  Some of the factors that make them so universal are that they are comfortable and fit most all body shapes well.  They can be worn as a uniform, as a casual outfit or dressed up for a more formal affair.

Tens of millions of polo shirts are sold annually in the United States-to both men and l420-polo-shirtwomen.  How many are in your closet right now?  Needless to say, they have been a very popular styles for decades and will most likely remain popular for years to come.  Without question, very universal.

Second, logo embroidered polo shirts are long lasting.  I would be willing to bet you have polo shirts you have been wearing for years.  As I look in my closet, I have polo shirts that are at least 2 or 3 years old that I still wear.  They wear very well and can be worn for years if cared for properly.

Third, they are a very versatile palate for your embroidered logo.  Polo shirts come in a multitude of colors, styles and material.  The advancement in fiber technology means there is a polo shirt that can tackle most any situation you need.  Whether uniforming, promotions or premiums, a golf polo shirt can fill your requirements.  With color blocking and rapid dry materials, they can be worn in most any situation.

k500 home pageBecause of the versatility of polo shirts, you can find a style, color and material that will compliment your brand and your company image.

And finally, one of the best reasons logo embroidered polo shirts are great tools for your company; value.  A good logo embroidered golf shirt can start as low as $16 from Thread Logic including embroidery.  There are a lot of very good quality polo shirts that you can get for $20, including embroidery.

In addition, with the number of impressions that shirt will receive over its lifetime, the return on investment is very good for brand building.

When you think about all the people that will see a logo on your shirt as you go about your day to day business, that is a lot of impressions.  That is a lot of brand building for a $20 investment.  That makes the return on investment very favorable for a logo embroidered polo shirt.

As you can see, choosing a custom logo embroidered polo shirt to outfit your company is a very smart decision.

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Stain resistant logo wear can save your business money

Stain resistant logo embroidered apparel is advancement in technology that can really help your business save money while keeping your employees looking great in front of your customers.  For companies with employees who are in situations that are prone to spills and stains on their logo polo or logo button down shirts, stain resistant properties are a necessity.

For companies in these industries, putting your employees in stain resistant apparel will save you money in the long term by not having to replace them as often.

Stain resistant button down shirts and polos are some of the most common types of clothing that are made with this great feature.  Modern stain resistant shirts allow you to simply wipe off anything that is spilled on the shirt without leaving a lasting stain. This means things like coffee, juice or soda can be wiped off; and once dry, will show no signs of a stain being there. This is fantastic for wait staff, hosts and bartenders that have to keep their look professional for an entire shift.


Stain Resistant Polo Shirt

Some of the best applications for custom logo embroidered stain resistant work wear are food service, day care providers, janitorial services, or just about anything where spills or stains might compromise the professionalism and appearance of employees.

Manufacturers are using a few nanotechnology methods for making logo embroidered clothing water and stain resistant.

A company called Nano-tex modeled their method to make clothing and upholstery fabrics water and stain resistant after the way fuzz on a peach repels water. Nano-tex is using what they call nano-whiskers. Similar to the fuzz on a peach, these whiskers are tiny hair-like projections that cause liquid to bead up and roll off the surface of fabric.

These whiskers are aligned along spines using what the company refers to as molecular hooks. This system of whiskers and hooks make the fabric more durable but does not make it less breathable (meaning that the material still lets air in and out so you don’t feel like you’re in a sauna).


Stain Resistant Button Down

Not only does this treatment repel spills and help remove stains easily, it extends the life of the fabric and provides long lasting protection.  That means the shirts last longer and reduce the amount of times they have to be replaced-saving business money in the process.

You may be wondering how nana treatments affect the feel and softness of the material.  One of the advantages of treating the fabric this way is that is does not alter the basic makeup of the fabric itself.  The fabric will maintain it natural softness and breathability.

When you are looking for the perfect dress shirt or polo to customize with your restaurant or company’s logo, take advantage of the additional protection and extra life you’ll get with stain resistant shirts. You will save a great deal over the years

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How long are embroidered logos kept on file?

This is a question that gets asked of us fairly often.  It stands to reason, thousands of customers send us their logos for custom embroidered logo apparel. Sometimes a customer has not ordered embroidered polo shirts from us in a while.  Now they find a need to order more embroidered shirts, headwear or jackets but want to make sure we still have their logo ready to do for them.

The main reason the question comes up is because there is a cost to setting up and customers don’t want to have to pay for that logo set-up again.  At Thread Logic, that cost is $40 for every order less than $300.  For any order over $300, the logo set-up fee is waived.  Therefore the set-up cost can be avoided if we still have the logo on file.

We have invested a great deal of resources in creating the best embroidered logos for our customers.  So we really don’t see any reason to discard or delete any logos with all of that hard work we have into them.

Once a logo is sent to us and we have created it for embroidery we keep it file forever.  Said another way, we don’t ever delete any logo files.

So a very simple and relevant question with a very quick and easy answer.  We keep everything.

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What are fade resistant embroidered polo shirts?

We have all at it happen.  That great black or navy logo embroidered polo shirt that you loved and wore all the time now doesn’t look as good as it once did.  The black looks more like a dark gray and the navy, well it just doesn’t look like the same deep navy color.

When it comes to logo embroidered apparel, polo shirts are far and away the most popular style.  And dark colors like black, navy, maroon and forest green all sell very well.  But those colors are susceptible to fading over time and a number of washes.

When you have a logo embroidered polo shirt that represents your company or organization, you want it to look great for as long as possible.  It represents your company and as those dark colors fade over time, it reflects poorly on your organization.

Fading happens mostly with shirts that are made of 100% cotton.  All colors of polo shirts actually fade, but is most noticeable with dark colors.

Cotton is a natural fiber that is dyed to create the color.  Over time, when the shirt is worn and washed, the dye will naturally release from the fiber and the result is color that has faded.

Poly/Cotton fade resistant shirt

Poly/Cotton fade resistant shirt

The best solution to avoid this fading or color loss is to choose a polo shirt for your embroidered logo that is made with all or some polyester.  Polyester is a man-made fiber and is manufactured in a specific color.  The fiber starts out as black and therefore stays black.

Another good option are polo shirts made with a blend of polyester and cotton.  Again, with the mixture of the polyester fiber in the fabric, the shirt will still look good over time and a number of washing’s.  If one of these shirts were worn over a very long period of time, the color will probably show some signs of fading, but the impact of the fading will be reduced.  It will simply look better longer when compared to 100% cotton.

Fade resistant-100% cotton

Fade resistant-100% cotton

Now, before we get too down on 100% cotton golf shirts, there is new technology that is being used today that will reduce and/or eliminate fading in cotton shirts.  The fibers in the fabric are treated during the manufacturing process to reduce the release of the dye from the fibers.  This technology has been met with some success and continues to be refined.

The day of golf shirts fading over time is most likely to an end.  But for now, if fading has been a problem for you, consider shirts that are made of a material that will reduce or eliminate the problem.

Here are some of the best fade resistant polo shirts we sell that are great for an embroidered logo.

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What does “wrinkle resistant” mean?

When shopping for custom logo embroidered button down shirts, you will undoubtedly see the term “wrinkle resistant” attached to many different styles.  The number of “easy-care” button down shirts and their popularity as logo embroidered shirts has grown significantly over the last few years.

In fact, we at Thread Logic sell more easy-care type shirts for logo embroidery than just about any other material.  Even when looking in my own closet, it is the thing I purchase.  I can’t remember the last time I bought a shirt that required ironing.

There are some alternative terms to wrinkle resistant used in the marketplace today.  They include wash and wear, no-iron, durable press, permanent press and easy care, but they call basically mean the same thing.

So what does “wrinkle resistant” mean?

In very simple terms, it means you no longer have to iron your button down shirts in order for them to look good when you put them on.

button-down-S608-sIn order to achieve a wrinkle resistant characteristic, the fabric has been chemically processed to resist wrinkles and hold its shape.  This treatment has a lasting effect on the fabric.

The process to create wrinkle resistant fabrics was invented in the 1940’s and was primarily known as “permanent press” for decades.  The acceptance of permanent press was not very good through the 1970’s and 1980’s.  Many people liked the idea of not having to iron their shirts, but the execution of the science on the fabric was not yet perfected.

But clothing manufacturers persisted and significant advancements were made in the 1990’s that now give us these easy to care for shirts.

Today wrinkle resistant dress shirts are great looking and perform better than their older variations. In the past, wrinkle resistant shirts would save you time ironing after every wash, but they still needed to be ironed once in a while in order to keep the wrinkle resistant characteristics.

8970But today wrinkle resistant shirts can be pulled directly from the dryer and worn without worry. On top of not having to be ironed, modern wrinkle resistant shirts can be worn all day without showing signs of creases.

Wrinkle Resistant dress shirts also come in a wide variety of different fabrics. It is true that in the past, many were made of polyester or other synthetic fabrics, but modern wrinkle resistant shirts can be made of cotton, polyester and even cotton-poly blends.  This means that when you purchase wrinkle-resistant button down shirts, they will look just as natural as your traditional cotton button down shirts.

The best performing wrinkle resistant shirts are polyester or a cotton/poly blend.

When you are looking for the perfect button down shirt to customize with your company’s logo, think of the added convenience and time saved you’ll get with wrinkle resistant dress shirts.

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Taglines can be embroidered in different shirt locations

One of the biggest challenges we face at Thread Logic when working to embroider a logo onto a polo shirt, cap or other piece of apparel is the fact that embroidery has its limitations.  The physics of embroidery sometimes get in the way of being able to recreate a graphic logo or other elements in embroidery.  In other words, putting thread on material is different from ink on paper.

The physics of embroidery are what create those limitations.  Thread is 3-dimensional; it has height, width and depth.  Because of that, it cannot be made smaller than it already is.  Contrast that with a droplet of ink, which is really only two-dimensional and can be made to represent something really small.

One of the challenges created by this fact is small text.  Many companies use taglines in their logos.  Taglines are created using text that is usually very small in size.  Therein lays the problem for embroidery.  Small text generally doesn’t embroider cleanly.

However, some taglines are a very important part of some logos and brands.  So what do we do?  Well, there are several options.  Sometimes there is room enough to make text bigger and therefore embroider cleanly.  Sometimes the text can be made bigger and then stacked on top of each. Sometimes the only option to eliminate the tagline altogether.

If neither of those options is available, the next best thing is to embroider that tagline in another location on the shirt.  That provides more flexibility and room to work with so the text can be made bigger without overpowering the logo.

One of the best locations to put that tagline is on the left sleeve of a shirt.  We really like this location because it puts the tagline very close to the logo that is embroidered on the left chest-thereby creating an association with the logo and the brand.  It is also a very visible location so other people can see it.

Another popular location is the back yoke of a shirt or jacket.  The yoke is that area just below the collar on the back.  It is not a visible as a sleeve location, but it is still on the shirt.  This area works really well if the wearer is in a situation where the back yoke will be seen a great deal like a show floor or a trade show.

Less popular locations include the right sleeve, right chest or even the cuff of a long sleeve button down shirt.

One downside is that is does cost more to add that additional location of embroidery-generally only a few dollars per shirt.  But for many customers, that is a better option that removing the tagline altogether.

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I need two logos embroidered on a shirt

Sometimes one logo is not enough.  Sometimes you need another logo embroidered onto a polo shirt or a button down shirt, sweatshirt or jacket. Can that be done?  Absolutely.  What does it cost?  It depends.

All of the prices on the Thread Logic website include the embroidery of a logo in one location.  The additional cost to embroider a second logo or other relevant information is an additional cost.

A second location of embroidery on a shirt can be used in a number of situations.  Sometimes that second embroidered logo is a specific product brand, or a corporate parent logo.  It can also be a marketing association or co-op marketing association where both companies would benefit from having that second image embroidered on a shirt.

Or a second location of embroidery could be relevant information like a tag line or url address.

Here at Thread Logic, the prices posted on our website include the embroidery of your logo.  That cost is included into the price of the shirt-pretty simple concept.  The second embroidered logo or second location of embroidery does cost extra.

The cost to embroider an additional logo is based on the quantity of shirts you order.  In smaller quantities, less than 50 pieces, the cost embroider a second logo is $5 per shirt.  As the quantity goes up the costs go down.

Something else to consider in that cost decision is the process of setting up that logo for embroidery.   At Thread Logic, our basic logo set-up charge is $40.  However we waive that cost with every $300 of merchandise in an order.  For example, if you have a $600, we would waive the set-up cost of 2 logos.  That is flat fee and not one dictated by number of stitches or number of colors in the logo.

If that location is just text in a block font, there is no set-up cost.

As you can see, the cost to embroider another logo onto a shirt is very reasonable and something you might consider next time you are ordering logo embroidered apparel for your company.





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